From demographic shifts, to the rise of video formats and the expanding influence of podcast hosts, here’s a look at the hard numbers that have shaped the audio landscape in 2025.

This handbook breaks down the most common podcast advertising terms so brands can feel confident navigating the medium.

The rise of podcasting has introduced a compelling alternative to traditional advertising mediums, offering unique advantages. But how do they outperform these channels in terms of targeting, brand recall, and conversions?

Despite common myths, podcasts offer unique advantages that many other channels cannot match. Let’s break down the most common misconceptions and show why podcast advertising deserves a place in your marketing strategy.

If you’re a brand that’s considering podcast advertising, or planning your next campaign, this post is for you. We’ll walk through three real-world podcast sponsorship or ad campaigns that hit the mark - showing why they worked and what you can learn from them.