The rise of podcasting has introduced a compelling alternative to traditional advertising mediums, offering unique advantages. But how do they outperform these channels in terms of targeting, brand recall, and conversions?

Despite common myths, podcasts offer unique advantages that many other channels cannot match. Let’s break down the most common misconceptions and show why podcast advertising deserves a place in your marketing strategy.

If you’re a brand that’s considering podcast advertising, or planning your next campaign, this post is for you. We’ll walk through three real-world podcast sponsorship or ad campaigns that hit the mark - showing why they worked and what you can learn from them.

Podcasting is now a distinctly powerful and opportunity-rich marketing medium. Let's break down some of the reasons your brand can't afford to miss out.

In this post, we’ll share why podcasts consistently outperform other digital channels in building authentic brand trust, how the unique parasocial bond between hosts and listeners drives this effect, and why brands that lean into this intimacy will see the biggest rewards.

Nearly half of all Gen Z in the U.S. are monthly podcast listeners. So how can brands tap into that? It starts by understanding why podcasts strike a chord with Gen Z and how to leverage the medium to create genuine, lasting connections.

As budgets shift away from traditional media toward digital audio, brands are exploring innovative ways to connect with engaged audiences. For brands, this makes staying ahead of emerging trends crucial. In this post, we’ll explore the key podcast advertising trends shaping 2025.

Brands are increasingly turning to podcasts because they offer something unique: trusted voices, loyal listeners, and real engagement. With PAWW, you’ll see exactly how podcast campaigns can grow awareness, build trust, and drive ROI.

This post breaks down the most popular podcast genres and their key demographics, providing actionable insights for advertisers seeking smarter, more targeted campaigns.

In this post, we dive into the latest podcast growth statistics, advertising trends, and forecasts. By examining global listener data, platform popularity, and industry insights, brands can identify opportunities to engage audiences effectively, consider campaigns strategically, and maximize their marketing ROI.

In this post, we’ll break down the key benefits of podcast advertising, including engagement, trust, niche targeting, and measurable ROI.

Podcast advertising is a uniquely effective marketing channel. But there is no one kind of podcast ad, each format has individual strengths and activation scenarios. Lets break down the different types of podcast ad and how to best utilise them.