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Resources


Top 5 Mistakes Brands Make When It Comes to Podcast Advertising (And How to Avoid Them)
Here are the top five mistakes we see brands make in podcast advertising, how you can avoid them, and how we can help you to maximize ROI and brand impact.
2 days ago4 min read


Case Study: How NordVPN Scaled Growth Through Podcast Advertising
In this case study, we’ll explore how we used podcast advertising in a multi-year strategy that delivered mass growth and a strong return on investment.
Nov 264 min read


Preparing Your Brand for the Holiday Season with Podcast Advertising
For brands looking to boost awareness, engagement, and sales before the holidays, podcast advertising offers the perfect combination of timing, tone, and authenticity. Here’s how to make it work.
Nov 194 min read


What the Data Says: Listener Behavior Trends You Should Know in 2025
From demographic shifts, to the rise of video formats and the expanding influence of podcast hosts, here’s a look at the hard numbers that have shaped the audio landscape in 2025.
Nov 123 min read


The Spectrum of Sound: Celebrating Podcast Diversity
As we head towards the end of 2025, it's evident that both podcast listenership and content creation are becoming increasingly inclusive, reflecting a broader spectrum of identities and experiences.
Nov 53 min read


The Role of Podcasts in an Omnichannel Marketing Strategy
In this post, we’ll explore how podcasts fit into the modern marketing mix, how they complement social, video, and influencer campaigns, and how brands can use timing, alignment, and measurement to drive meaningful cross-channel results.
Oct 305 min read


The Top 3 Podcast Genres and the Micro-Communities Powering Them
For marketers, understanding podcast micro-communities is key to finding authentic spaces where their brand can connect naturally. Let’s break down three of the biggest podcast genres and the niche worlds that thrive inside them.
Oct 284 min read


How Brands Can Build Long-Term Relationships with Podcast Hosts
If you’re a brand manager or marketer looking to get the most out of your podcast campaigns, this post will explain why host relationships matter, give you a rundown on outreach and collaboration, and provide tips for maintaining partnerships that last.
Oct 244 min read


Podcast Advertising Jargon, Explained: A Practical Handbook
This handbook breaks down the most common podcast advertising terms so brands can feel confident navigating the medium.
Oct 225 min read


How Podcast Ads Outperform Traditional Channels
The rise of podcasting has introduced a compelling alternative to traditional advertising mediums, offering unique advantages. But how do they outperform these channels in terms of targeting, brand recall, and conversions?
Oct 164 min read


Common Myths About Podcast Advertising: Debunked
Despite common myths, podcasts offer unique advantages that many other channels cannot match. Let’s break down the most common misconceptions and show why podcast advertising deserves a place in your marketing strategy.
Oct 145 min read


Podcast Marketing Campaigns That Made Noise (and Made Sense)
If you’re a brand that’s considering podcast advertising, or planning your next campaign, this post is for you. We’ll walk through three real-world podcast sponsorship or ad campaigns that hit the mark - showing why they worked and what you can learn from them.
Oct 96 min read


Podcast Influencer Marketing in 2025: Why Brands Can’t Afford to Miss Out
Podcasting is now a distinctly powerful and opportunity-rich marketing medium. Let's break down some of the reasons your brand can't afford to miss out.
Oct 74 min read


Podcast Trust: How Host-Listener Relationships Build Brand Credibility
In this post, we’ll share why podcasts consistently outperform other digital channels in building authentic brand trust, how the unique parasocial bond between hosts and listeners drives this effect, and why brands that lean into this intimacy will see the biggest rewards.
Oct 15 min read


How to Reach Gen Z Through Podcasts: A Guide for Brands
Nearly half of all Gen Z in the U.S. are monthly podcast listeners. So how can brands tap into that? It starts by understanding why podcasts strike a chord with Gen Z and how to leverage the medium to create genuine, lasting connections.
Sep 294 min read


Podcast Advertising Trends to Watch in 2025
As budgets shift away from traditional media toward digital audio, brands are exploring innovative ways to connect with engaged audiences.
For brands, this makes staying ahead of emerging trends crucial. In this post, we’ll explore the key podcast advertising trends shaping 2025.
Sep 245 min read


What We Do at PAWW: Your Podcast Advertising Partner
Brands are increasingly turning to podcasts because they offer something unique: trusted voices, loyal listeners, and real engagement. With PAWW, you’ll see exactly how podcast campaigns can grow awareness, build trust, and drive ROI.
Sep 222 min read


Breaking Down Podcast Genres: Insights Into Listener Demographics
This post breaks down the most popular podcast genres and their key demographics, providing actionable insights for advertisers seeking smarter, more targeted campaigns.
Sep 174 min read


Tracking Podcast Growth: Metrics That Matter
In this post, we dive into the latest podcast growth statistics, advertising trends, and forecasts. By examining global listener data, platform popularity, and industry insights, brands can identify opportunities to engage audiences effectively, consider campaigns strategically, and maximize their marketing ROI.
Sep 155 min read


7 Benefits of Podcast Advertising Brands Should Pay Attention To
In this post, we’ll break down the key benefits of podcast advertising, including engagement, trust, niche targeting, and measurable ROI.
Sep 123 min read
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