The voices that stand out in 2026 will be the brands that approach podcast advertising strategically, from targeting and creative to tracking. Here are five essential insights marketers need to know for optimising podcast campaigns in the year ahead.

Podcast advertising isn’t just for big brands with massive budgets. Here’s how smaller brands can punch above their weight and see real results from podcast campaigns.

While the industry is still rapidly changing, several emerging trends are shaping how brands and creators could approach podcast advertising in the year ahead. Together, these shifts reveal a clear trajectory for the upcoming year, one where podcast marketing is not just about ads, but about authentic connection, cultural relevance, and community participation.

Here are the top five mistakes we see brands make in podcast advertising, how you can avoid them, and how we can help you to maximize ROI and brand impact.

In this case study, we’ll explore how we used podcast advertising in a multi-year strategy that delivered mass growth and a strong return on investment.

For brands looking to boost awareness, engagement, and sales before the holidays, podcast advertising offers the perfect combination of timing, tone, and authenticity. Here’s how to make it work.

From demographic shifts, to the rise of video formats and the expanding influence of podcast hosts, here’s a look at the hard numbers that have shaped the audio landscape in 2025.

As we head towards the end of 2025, it's evident that both podcast listenership and content creation are becoming increasingly inclusive, reflecting a broader spectrum of identities and experiences.

In this post, we’ll explore how podcasts fit into the modern marketing mix, how they complement social, video, and influencer campaigns, and how brands can use timing, alignment, and measurement to drive meaningful cross-channel results.

For marketers, understanding podcast micro-communities is key to finding authentic spaces where their brand can connect naturally. Let’s break down three of the biggest podcast genres and the niche worlds that thrive inside them.

If you’re a brand manager or marketer looking to get the most out of your podcast campaigns, this post will explain why host relationships matter, give you a rundown on outreach and collaboration, and provide tips for maintaining partnerships that last.

This handbook breaks down the most common podcast advertising terms so brands can feel confident navigating the medium.

The rise of podcasting has introduced a compelling alternative to traditional advertising mediums, offering unique advantages. But how do they outperform these channels in terms of targeting, brand recall, and conversions?

Despite common myths, podcasts offer unique advantages that many other channels cannot match. Let’s break down the most common misconceptions and show why podcast advertising deserves a place in your marketing strategy.

If you’re a brand that’s considering podcast advertising, or planning your next campaign, this post is for you. We’ll walk through three real-world podcast sponsorship or ad campaigns that hit the mark - showing why they worked and what you can learn from them.

Podcasting is now a distinctly powerful and opportunity-rich marketing medium. Let's break down some of the reasons your brand can't afford to miss out.

In this post, we’ll share why podcasts consistently outperform other digital channels in building authentic brand trust, how the unique parasocial bond between hosts and listeners drives this effect, and why brands that lean into this intimacy will see the biggest rewards.

Nearly half of all Gen Z in the U.S. are monthly podcast listeners. So how can brands tap into that? It starts by understanding why podcasts strike a chord with Gen Z and how to leverage the medium to create genuine, lasting connections.

As budgets shift away from traditional media toward digital audio, brands are exploring innovative ways to connect with engaged audiences. For brands, this makes staying ahead of emerging trends crucial. In this post, we’ll explore the key podcast advertising trends shaping 2025.

Brands are increasingly turning to podcasts because they offer something unique: trusted voices, loyal listeners, and real engagement. With PAWW, you’ll see exactly how podcast campaigns can grow awareness, build trust, and drive ROI.