Nearly half of all Gen Z in the U.S. are monthly podcast listeners. So how can brands tap into that? It starts by understanding why podcasts strike a chord with Gen Z and how to leverage the medium to create genuine, lasting connections.

As budgets shift away from traditional media toward digital audio, brands are exploring innovative ways to connect with engaged audiences. For brands, this makes staying ahead of emerging trends crucial. In this post, we’ll explore the key podcast advertising trends shaping 2025.

This post breaks down the most popular podcast genres and their key demographics, providing actionable insights for advertisers seeking smarter, more targeted campaigns.