Here are the top five mistakes we see brands make in podcast advertising, how you can avoid them, and how we can help you to maximize ROI and brand impact.

For brands looking to boost awareness, engagement, and sales before the holidays, podcast advertising offers the perfect combination of timing, tone, and authenticity. Here’s how to make it work.

In this post, we’ll explore how podcasts fit into the modern marketing mix, how they complement social, video, and influencer campaigns, and how brands can use timing, alignment, and measurement to drive meaningful cross-channel results.

For marketers, understanding podcast micro-communities is key to finding authentic spaces where their brand can connect naturally. Let’s break down three of the biggest podcast genres and the niche worlds that thrive inside them.

If you’re a brand manager or marketer looking to get the most out of your podcast campaigns, this post will explain why host relationships matter, give you a rundown on outreach and collaboration, and provide tips for maintaining partnerships that last.

This handbook breaks down the most common podcast advertising terms so brands can feel confident navigating the medium.

Despite common myths, podcasts offer unique advantages that many other channels cannot match. Let’s break down the most common misconceptions and show why podcast advertising deserves a place in your marketing strategy.

If you’re a brand that’s considering podcast advertising, or planning your next campaign, this post is for you. We’ll walk through three real-world podcast sponsorship or ad campaigns that hit the mark - showing why they worked and what you can learn from them.

Podcasting is now a distinctly powerful and opportunity-rich marketing medium. Let's break down some of the reasons your brand can't afford to miss out.