From demographic shifts, to the rise of video formats and the expanding influence of podcast hosts, here’s a look at the hard numbers that have shaped the audio landscape in 2025.

In this post, we’ll explore how podcasts fit into the modern marketing mix, how they complement social, video, and influencer campaigns, and how brands can use timing, alignment, and measurement to drive meaningful cross-channel results.

The rise of podcasting has introduced a compelling alternative to traditional advertising mediums, offering unique advantages. But how do they outperform these channels in terms of targeting, brand recall, and conversions?

If you’re a brand that’s considering podcast advertising, or planning your next campaign, this post is for you. We’ll walk through three real-world podcast sponsorship or ad campaigns that hit the mark - showing why they worked and what you can learn from them.

As budgets shift away from traditional media toward digital audio, brands are exploring innovative ways to connect with engaged audiences. For brands, this makes staying ahead of emerging trends crucial. In this post, we’ll explore the key podcast advertising trends shaping 2025.

This post breaks down the most popular podcast genres and their key demographics, providing actionable insights for advertisers seeking smarter, more targeted campaigns.

In this post, we dive into the latest podcast growth statistics, advertising trends, and forecasts. By examining global listener data, platform popularity, and industry insights, brands can identify opportunities to engage audiences effectively, consider campaigns strategically, and maximize their marketing ROI.