Podcast advertising isn’t just for big brands with massive budgets. Here’s how smaller brands can punch above their weight and see real results from podcast campaigns.

In this post, we’ll explore how podcasts fit into the modern marketing mix, how they complement social, video, and influencer campaigns, and how brands can use timing, alignment, and measurement to drive meaningful cross-channel results.

This handbook breaks down the most common podcast advertising terms so brands can feel confident navigating the medium.

The rise of podcasting has introduced a compelling alternative to traditional advertising mediums, offering unique advantages. But how do they outperform these channels in terms of targeting, brand recall, and conversions?

As budgets shift away from traditional media toward digital audio, brands are exploring innovative ways to connect with engaged audiences. For brands, this makes staying ahead of emerging trends crucial. In this post, we’ll explore the key podcast advertising trends shaping 2025.

Brands are increasingly turning to podcasts because they offer something unique: trusted voices, loyal listeners, and real engagement. With PAWW, you’ll see exactly how podcast campaigns can grow awareness, build trust, and drive ROI.

Podcast advertising is a uniquely effective marketing channel. But there is no one kind of podcast ad, each format has individual strengths and activation scenarios. Lets break down the different types of podcast ad and how to best utilise them.