From demographic shifts, to the rise of video formats and the expanding influence of podcast hosts, here’s a look at the hard numbers that have shaped the audio landscape in 2025.

As we head towards the end of 2025, it's evident that both podcast listenership and content creation are becoming increasingly inclusive, reflecting a broader spectrum of identities and experiences.

For marketers, understanding podcast micro-communities is key to finding authentic spaces where their brand can connect naturally. Let’s break down three of the biggest podcast genres and the niche worlds that thrive inside them.

This post breaks down the most popular podcast genres and their key demographics, providing actionable insights for advertisers seeking smarter, more targeted campaigns.

In this post, we dive into the latest podcast growth statistics, advertising trends, and forecasts. By examining global listener data, platform popularity, and industry insights, brands can identify opportunities to engage audiences effectively, consider campaigns strategically, and maximize their marketing ROI.

In this post, we’ll break down the key benefits of podcast advertising, including engagement, trust, niche targeting, and measurable ROI.