In this case study, we’ll explore how we used podcast advertising in a multi-year strategy that delivered mass growth and a strong return on investment.

As we head towards the end of 2025, it's evident that both podcast listenership and content creation are becoming increasingly inclusive, reflecting a broader spectrum of identities and experiences.

This handbook breaks down the most common podcast advertising terms so brands can feel confident navigating the medium.

The rise of podcasting has introduced a compelling alternative to traditional advertising mediums, offering unique advantages. But how do they outperform these channels in terms of targeting, brand recall, and conversions?

Podcasting is now a distinctly powerful and opportunity-rich marketing medium. Let's break down some of the reasons your brand can't afford to miss out.

In this post, we dive into the latest podcast growth statistics, advertising trends, and forecasts. By examining global listener data, platform popularity, and industry insights, brands can identify opportunities to engage audiences effectively, consider campaigns strategically, and maximize their marketing ROI.